MARK IT SOBER
A guerilla campaign redefining connection through sober curiosity and mindful drinking with Maker’s Mark 0% Alcohol Bourbon Whisky. In today’s fast-paced, digital world, face-to-face interactions are fading, leaving people feeling more disconnected and emotionally distant. Many rely on alcohol for "liquid courage," often leading to regret or missed moments of truth.
"Say It Sober. Make It Forever." encourages authentic, sober conversations that transcend differences. Rooted in Maker’s Mark’s craftsmanship and intentionality, this campaign inspires people to slow down, be present, and create lasting, meaningful connections.
